NICOLAS COLE

Writer

Business

How To Get Your Writing Featured In Major Publications

BusinessNicolas Cole3 Comments
nicolascolehowtogetyourwritingfeaturedinmajorpublications

How do you get your writing placed in Forbes, Fortune, The Huffington Post, Business Insider, Inc Magazine, Entrepreneur, and more?

4 years ago, I started writing on a website called Quora. Anyone who knows my story knows that I attribute just about all of my success writing online to Quora, and how that platform fundamentally changed the way I think about crafting content.

What a lot of people don't know is how websites like Quora, Medium, and LinkedIn can not only be tremendously powerful platforms to build a loyal audience, but can be used in a way to get your content seen by hundreds of thousands (even millions) of readers.

Don't believe me?

Check this out.

nicolascolequora

Platforms like Quora (although Medium and LinkedIn have similar processes) do a phenomenal job of finding the best content being created by their users and pushing it to massive audiences.

That's just one benefit.

Another massive benefit that a lot of people don't know about is that some of the biggest publications on the Internet actively search these platforms for amazing content they can republish.

In fact, there was a point when I was having a different answer on Quora republished by a major publication every single week for almost 6 months straight.

I finally got to a point where Inc Magazine was republishing so much of my work that they gave me a daily column. I have since written 200+ columns for Inc and accumulated millions of views there alone.

People think that getting work placed in a major publication is about hiring a PR firm, or pitching a columnist to write about them (I know because I get dozens of PR pitches in my inbox on a weekly basis). And sure, those tactics work, but what's the real benefit? Have someone write about you once?

Wouldn't you rather be actively creating content yourself? Wouldn't you rather people see you and the knowledge you're sharing as a leading resource in your industry?

This is what I mean by building a personal brand and establishing yourself as a thought leader. 

When people are actively reading your content, and especially when that content is appearing on the Internet's most widely known and credible publications, you end up generating your own PR.

And instead of having to go out and sell clients, your ideal clients come to you. 

But most of all, you build an audience that is truly interested in your content. That's the biggest value of all.

Getting content placed in a major publication isn't a game of luck. It's a science. I would know—I climbed my way all the way up the ladder, learning exactly how to write content that these big publications would be excited to republish. I have written over 600 answers on Quora, over 50 of which have found their way into major publications and accumulated millions upon millions of views. 

If you want to learn how you can write highly sharable and meaningful content online, I put together a 5-day email course teaching you exactly how.

This free email course covers:

1. The "method to the madness" to climbing the ladder and having your content published by the Internet's biggest and most credible publications.

2. Why starting a blog is the last thing you should do—not the first.

3. Writing content that speaks to your target audience's "pain points."

4. How platforms like Quora, Medium, and LinkedIn syndicate their best content.

5. What content nobody cares about—and how you can write content people will actually want to read and share.

To take the course, let me know what email to sends the lessons to below:

The Viral Toolkit: How To Structure “The Perfect Post,” Craft An Intriguing Headline & Use Language To Your Advantage

BusinessNicolas ColeComment
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I recently put together an entire video course teaching people how to do what I have done for myself by writing online: craft highly sharable content, build an audience, and become a top tier Influencer.

If you haven't checked out the course yet, click here.

One of the materials that comes free with the course is an eBook called The Viral Toolkit. In short: it's a very detailed look at the way I think about writing online and how I structure my content. I remember a long time ago, one of the first people I connected with on Quora, Brandon Lee, introduced me to a group of influencers via email with the sentence, "I never knew Listicle articles could be written in a way that had depth and meaningful information, until I read Cole's work." I'll never forget that.

Basically, I have learned how to write things that people want to read—and I have the accolades to prove it. Over 16,000,000 views on Quora. Over 200 columns written for Inc Magazine. Work published in TIME, Forbes, Fortune, The Huffington Post, Business Insider, Entrepreneur, etc.

There is an art to writing high-performing content. It's something that has taken me years and years of practice to master, and is why I decided to take the time to put together an online course teaching people how to do the same. I get emailed constantly with questions from other writers, or aspiring Influencers and Thought Leaders, on how they can write things people will pay attention to as well. People want to know why their blog isn't attracting readers, why their articles aren't getting shared. And sure, half the battle is marketing, but the other half is how the thing is written in the first place.

In this eBook, I walk you through some of the finer points of writing an effective article, blog, column, etc., and how to really make it stand out. 

You will learn:

1. 10 different types of headlines and article types you can use so that you never run out of ideas.

2. How to structure and format 'The Perfect Post' 

3. How to write content in a way that is highly sharable and most likely to get published by major publications like Inc Magazine, Forbes, Fortune, The Huffington Post, Business Insider, and more.

4. How to use language to your advantage in your writing to trigger an emotional response from the reader (which encourages them to share it with someone else).

5. The 1 habit every single content writer needs to master in order to become successful (and the one I attribute all of my own success to).

Note: this eBook comes free with my online video course, How To Write Viral Content Online.

In the past four years, I have easily written over 1,500 pieces of content online: blog posts, columns, guest blogs, Quora answers, paid articles, ghostwriting articles, etc. This eBook is packed full of "the good stuff," the most important things you need to know.

nicolascoletheviraltoolkit

Click here to check out the eBook, The Viral Toolkit.

Here are what some other people who have taken the full course are saying about the information provided:

Edwin Adams, Entrepreneur & Business Mentor

"So many platforms from which to choose. So much information to sort through for trends. So much to learn regarding the development of my online presence. These were the thoughts that consistently plagued my progress in developing as a thought leader. This course provided me with the answers I needed to take action. I'm now more confident in my understanding of the core considerations necessary for success as a thought leader. Thank you, Nicolas, for the actionable content and superb mentorship throughout my development. Mad respect."

Juan Campos, Co-founder of NomadApp.co

"I was blown away by the quality of information on here. Let me explain. As a millennial entrepreneur with a community of more than 70k travelers, I struggle to create content at scale that is engaging and valuable every day. Cole's strategies are a game changer. 1. Learn what to write about. 2. Focus on what matters. 3. B2B and B2C is nothing compared to Human2Human."

Yazin Akkawi, CEO of MSTQ

"Cole taught me not just how to create content, but how to create content in a way that's engaging and relevant. I've been blogging for some time now, and after taking this course, my reach had grown exponentially and it's helped me find several new clients. This is the stuff that separates the bloggers from the thought leaders."

How To Write Viral Content Online

BusinessNicolas ColeComment
nicolascolehowtowriteviralcontent

4 years ago, I was sitting in the last writing class of my college education. I was about to graduate with a degree in "creative writing," a degree many people assured me would guarantee a future of serving coffee at Starbucks for the rest of my life.

On the last day of class, my teacher, an author himself, said, "Writing as an art isn't dying. It's just going digital. And for the vast majority of writers, that's terrifying. They know how to write, they don't know how to market themselves. But the ones that can learn how to use these new tools will be the ones to succeed."

And with that, I grabbed my diploma and set out into the real world to find the answer to that very question.

I took a job as an entry-level copywriter at a digital agency downtown Chicago I will always consider to be a monumental part of my journey, called Idea Booth. I took that job because I saw that it would teach me what I didn't yet understand: the art of marketing. I had never taken a marketing or advertising class, had no idea what a "campaign" was or what acronyms like "ROI" meant. But I saw that in order for me to learn how to share my writing with the world, I first needed to understand what the world was willing to pay attention to.

This sparked an extreme interest in me to study all forms and variations of marketing, from the extravagant big brand performances all the way down to the forums online frequented by number-crunching digital marketers who obsessed over conversion rates and automated sales funnels. My entire life, you couldn't have paid me to take a math class seriously, and here I was up until two in the morning reading novel long PDF guides on ad spends and product conversion ratios.

At the same time, I continued to nurture my writing. Gone were my class assignments nudging me in different directions. Gone were my peers, ready to provide feedback. My support system as a writer had vanished, and in order to continue to master my craft I needed to find a new way to practice.

I started writing on a website called Quora. It was an intriguing platform, and one that I saw was dominated by really great writers, whether they called themselves that or not. Anyone could ask a Question, and anyone could provide an Answer. And the best Answers were written by thought leaders in their field, people who were speaking from experience. Except, what I realized very early on (studying people like Leonard Kim) was that the most popular writers on Quora had a way of doing two very opposite things at once: answering people's questions and providing real value, while at the same time telling their own unique story and making readers feel entertained.

"I have a lot of stories I could tell," I thought to myself.

So I started writing. 1 Answer per day.

3 months later, I had my first Answer pop on Quora. It was a summarized version of a lesson I had learned playing World of Warcraft at a national level, and held excerpts of my then-forthcoming memoir, Confessions of a Teenage Gamer. Over 100,000 people had read that Answer, and it ended up being published in Quora's 2014 Print Anthology.

"This is how I can market my book!" I realized. "I can answer gaming questions on Quora!"

Not a month after that, I had my first Answer go full-blown viral, landing on the front page of Reddit. That Answer has since accumulated over 1.1M views. It was a short Answer, barely two paragraphs, but was paired with a Before & After photo of me and my journey as a bodybuilder. Overnight, my inbox flooded with emails from people saying, "That picture on the left, that skinny kid is me. How can I end up like you there, on the right?"

This is what they were referring to: https://www.quora.com/Is-it-possible-to-ch…/…/Nicolas-Cole-1

In one weekend, I built a website and wrote two eBooks, one about my workout routines, and another about my nutrition. I launched them that Sunday night, and by Monday morning had made $3,000.

"This is what product/market fit looks like!" I realized. Slowly but surely, what I was learning about digital marketing was starting to relate back to writing.

By the 5th month of my writing on Quora, I had my first Answer republished by a major publication: Inc. Magazine. I didn't even know that sort of thing was possible. A month later, I had another one of my Answers republished, this time in TIME.

I messaged back the person on Quora's team who had asked for my permission to republish the Answer.

"So, how does this work? Other publications can just take content from Quora and repost it?" I asked.

"Yup! They need great content, and we have amazing writers here on Quora writing really great material so it's a perfect fit. If you ever write something you think would be a good match for a certain publication, let me know and I'll pitch it," she said.

I saw this as my open door.

For months, I studied what content was appearing on the front pages of these major publications: Forbes, Fortune, The Huffington Post, Business Insider, Entrepreneur, etc. And then every time I sat down to write a Quora answer, I would carefully craft my answer to be in the form of an article one of these big pubs would want to republish.

I cracked the code, to say the least.

For over 6 months straight, I had a different Quora answer republished in a major publication every single week. Inc, TIME, Forbes, Fortune, The Huffington Post, Business Insider, Entrepreneur, Observer, Fox News, The Chicago Tribune, Apple News, Popsugar, the list went on and on.

In less than a year, I had racked up more writing accolades than most professional writers.

At the end of 2014, nine months after I had started writing on Quora, I was named one of their Top Writers. I had accumulated over 8,000,000 views on all my articles.

At the end of 2015, I was named Top Writer again, now with over 12,000,000 total views.

In 2016, Inc Magazine was republishing so much of my content from Quora that they gave me my own column.

And at the end of 2016, I leveraged my audience on Quora to self-publish Confessions of a Teenage Gamer, reaching #2 in 2 different categories on Amazon the first day, and #1 on Product Hunt. I was named Top Writer for the 3rd time, now with over 16,000,000 total views.

I am now a full-time writer. One-half artist, one-half entrepreneur. Except what I have learned along the way extends far outside just the realm of writing.

If you want to be a thought leader in your industry, if you want people to come to you, if you want to have an audience, if you want to have a voice, then here's how you can refine that voice and get yourself out there.

I want to teach you how you can do what I've done, for yourself.

Click here to take the course.

How To Become A Top Writer On Quora

BusinessNicolas Cole2 Comments
howtobecomeatopwriteronQuoranicolascole

Anytime someone asks me if they should start a blog, or how they should start a blog, I tell them not to.

Don't start a blog first.

Start with Quora.

I cannot stress enough the importance of starting to share your knowledge (or even just express yourself) on a platform that already has users. Quora, Medium, these places already have a community for you to tap into. If you start a blog with no audience, nobody is going to read what you write or share. Ever.

For me, Quora was the foundation for everything. It's how I built a very sizable audience. It's how I got into major publications. It's how I grew my network. It's how I expanded to other social platforms. And it's how I ultimately launched this blog you are reading right now.

For those new to Quora, I have put together a free e-mail course on why you should get started there first, and how you can become a thought leader in your individual niche.

What do we cover in this e-mail course?

  1. Of All The Social Platforms, Why Quora?
  2. "But what do I write on Quora?"
  3. The Value Of The Top Writer Badge
  4. How You Write Something Viral Worthy
  5. The Ultimate Guide To Quora

To sign up for our free e-mail course, submit below! It is a 5 Day course, and each day you will receive the next lesson.

How To Build A Personal Brand (In The Gaming Industry) With LVLUP Dojo

BusinessNicolas ColeComment
nicolascolehowtobuildapersonalbrandlvlupdojo

If you've been following my Instagram or Snapchat stories (@nicolascole77) over the past few weeks, then you know I have been in LA working with the LVLUP Dojo team to launch my first BIG course ever: How To Build A Personal Brand (In The Gaming Industry).

To give you some background, LVLUP Dojo is an education platform teaching gamers how they can take what they love and turn it into a viable career. The reason the Dojo rings so true to me is because this was exactly what I wanted as a teenager. At 17 years old, I was in a position to become a professional gamer, I just didn't know how. I didn't understand the way sponsorships worked. I didn't know how tournament winnings were divided up. I didn't have any sense of what it would be like to compete on the big stage, or how to present myself to big companies. The only thing I knew was how to attract attention and build a Personal Brand.

Now, 10 years later, I want to go back to the industry where I started and share all the things I have learned along the way. I want to pass along the process of building a Personal Brand for yourself. I want to show people (especially talented gamers) the value of having your own audience. And most importantly, I want to walk you through how you can monetize yourself, and do what it is you love sustainably over time. 

nicolascolelvlupdojo

This is the first of many courses I plan to launch over the next year, but it makes sense to launch this first one with LVLUP Dojo, especially with the recent release of Confessions of a Teenage Gamer. 

The examples I use in this course are gaming related, however the overarching ideas and lessons can be applied to any industry. This is a course intended to walk you through, step by step, how to build your own Personal Brand, how to build an audience, how to grow your social media followings, how to collaborate with other influencers, how to position yourself as a thought leader in your niche, and how to create and launch your own products as an influencer.

As a gift from me to you, feel free to purchase the course with a discount here.

Welcome to the Dojo.