Some exciting news...
Over the past seven months, a good chunk of what I have been doing has been ghostwriting for a handful of serial entrepreneurs, CEOs and successful business owners. The business of ghostwriting is a fascinating one, and for those wondering, I recently wrote an article on LinkedIn about how I even found myself ghostwriting for people in the first place.
Here's the thing: By writing daily on Quora for almost three years now, I have learned something very, very important about the Internet—and honestly, what it means to be "successful" in any industry, period.
When you are seen as an authority figure in your respective space, and when you consistently put out high-quality content that provides real value, you open doors of opportunity for yourself that are simply impossible through conventional means of advertising. And I don't mean content for the sake of content, I mean truly unique pieces of work that someone would actually read, sit back, and think to themselves, "Wow, that completely changed my perspective."
The problem is that most people don't want to invest the time or the resources in order to actually become true thought leaders. They want to spend money on ads, or hire a PR firm to get them a feature article in a major publication once every other month, because they think those more popular (and usually cost effective) roads will get them where they want to go, faster.
Let me explain something to you: becoming a true thought leader in your industry is hard, hard work. It takes a lot of time. It takes patience. And it takes having a ruthless commitment to providing more value to the people in your space or industry than anyone else out there. It's a competition for attention, and you have to be willing to go the distance in order to keep people's eyeballs on you.
...But when you become a thought leader? The opportunities start rolling in—at a rate you would have never been able to achieve through conventional means of advertising.
When I started building my personal brand online, I was maybe a year out of college, if that. My dream was to become a successful writer and author, and I knew that in order to make that dream come true, I would need to learn how to market myself and get my writing in front of the right people.
This is what building a personal brand is all about. People think personal branding means having a really great image on the Internet, having an ultra professional profile picture, social media headers crafted by a graphic designer, and sharing motivational quotes on Instagram. And yes, all of those things do play a part—but if I'm being completely honest, they play a small part, at best. They are spices. Not the dish itself.
The main course is what you say. It's the knowledge you share—and the way you share it. It's what truly makes you worth listening to instead of someone else. Why should anyone call you a thought leader? What do you know that's ACTUALLY different than what everyone else knows? Can you explain it better? Can you come at it from a different angle? Can you take something extremely complicated and make it easy to understand?
This is how I started ghostwriting for high-profile entrepreneurs and executives: they would read my Quora answers and Inc Magazine columns, and they would email me saying, "I love your writing voice. I have so much I want to share, I just don't know how to share it. I can't write like you. Can you help?"
Yes. Yes, I can.
And that's why I've decided to launch my first company, Digital Press.
Some of the smartest, most knowledgable people I have ever had the fortune of speaking with, often do not have the time to write the amount of high-quality content I know from personal experience is absolutely required in order to build a personal brand online.
However, we are now living in a day and age when people are not just interested in the company's story—they are interested in the stories of the people who started it. They want to know the CEO. They want to know their journey. They want to look to the individual for guidance and insight, because they were the one who brought their vision to life.
To have a personal brand, and to be a true thought leader in your industry is the single most valuable thing you could possibly have in today's economy.
When you are a thought leader, opportunities come to you:
- Inbound clients
- Speaking opportunities
- Book deals (or the ability to write and self-publish your own book, to your own audience)
- Hold mastermind groups
- High-profile podcast appearances
- Your own work featured in major publications like TIME, Forbes, Business Insider, Inc Magazine, etc.
- Opportunities to collaborate and network with other well-known thought leaders
So, what is Digital Press?
Digital Press is a ghostwriting agency, where everything you've seen me do for myself, we do for you.
It's for the person who has built a successful company, and realizes that investing in their own personal brand is the single most valuable return on investment they could possibly make. The person who, instead of paying a PR firm a retainer each month, understands that at a certain point, they can get their own high-quality content republished by major publications. The person who, instead of spending money on digital advertising, can organically attract attention by writing extremely valuable pieces of content on the Internet on social platforms like Quora, Medium, and LinkedIn.
Digital Press is for the person who has more than enough industry expertise, they just need help with the heavy lifting, and most importantly, want their content crafted in a way that is highly shareable and easy to read.
This is a culmination of my years spent writing online, refining the art of constantly putting out high-performing, extremely valuable content. My work has been featured in dozens of major publications: TIME, Forbes, Fortune, The Huffington Post, Business Insider, The Chicago Tribune, Fox News, Apple News, Entrepreneur, and more. I have amassed over 20,000,000 views on all of my written content. I have appeared on podcasts with millions of listeners, and I have built a powerful network of industry influencers and thought leaders.
All because I wrote one valuable piece of content, every single day, in the right places online.
The same process I discovered and executed on to build myself into a thought leader, is what we do for you at Digital Press.