Reading is a key component of learning. I do my best to read a book each week. And I'm always looking for new titles! To share your own book suggestions, use #ABookAWeek on Twitter or Instagram and tag me @NicolasCole77. If I choose your book, I'll tag you in the blog post!
If you follow me on Snapchat (@Nicolascole77) then this past week you saw me visit Barnes and Noble, with the intention to only buy one book (obviously). The book I was looking for was Gary Vaynerchuk's "Crush It." They didn't have it.
I ended up going on a small book-buying rampage, and Jab, Jab, Jab, Right Hook ended up being one of my buys. I have been watching Gary Vaynerchuk's YouTube series #AskGaryVee religiously the past few weeks, and I have to say he has become one of my favorite Internet personalities. As someone else so eloquently put, "He is an acquired taste." On the surface, he's a manic, egocentric entrepreneur. But once you start to consume his content and watch what he does, you realize that he is like a fine wine: bitter at first, flavorful in the aftertaste. (I wanted to use a wine analogy because he built WineLibraryTV and his family's wine company into a $60M business.)
Even though I work in the digital advertising space and consider myself to be pretty well-read when it comes to best practices and the industry as a whole (books and podcasts fill my free time), I wanted to give Jab, Jab, Jab, Right Hook a shot because Gary V knows his stuff.
I ended up reading the entire book in one sitting.
Here's why Gary V succeeds: He is likable, and you trust him.
These are the two secrets to being successful at just about anything. Be likable, and make it easy for people to be able to trust you. Gary V and I share a very similar mindset in that advertising in today's world is not about blasting messages asking people to buy your shit. Advertising, especially CREATIVE advertising, is about providing value.
And that's the whole premise of Jab, Jab, Jab, Right Hook.
He walks you through, step by step, what he means when he says, "First provide value."
I'll nutshell here for you: Help people learn things. Answer their questions. Teach them how to be better today than they were the day before. Help them achieve their goals.
At the end of the day, nobody cares about you, or me, or anybody really. People care about themselves, and the only reason they end up following someone or liking someone or buying something is because they believe that thing or that person will help them become who they want to be.
That's the truth.
If you are trying to build a following on social media, or build your own brand, or start (or grow) your own business, then you need to do get with the times. It's not about making YouTube videos talking about how awesome you are, or why people should buy your product. It's about taking what you know or using your product and helping viewers learn how to solve their own problems, using you as a resource.
Gary V lives by this mentality, and he's killing it.
I really enjoyed Jab, Jab, Jab, Right Hook, and I think for anyone interested in social media, digital advertising, or using the Internet to achieve SOMETHING, it is a must-read book. (And since the digital space is always changing, don't wait 2-3 years to read this book. Read this NOW, because there will be new rules and new tactics that emerge every year or every couple years.)
If you read Jab, Jab, Jab, Right Hook, I would love to hear what you thought. Tweet me @Nicolascole77. Maybe even share with me what your goal is or what you are trying to achieve through social media, and I can give you some insight as to how you can do it better.
Want to join the #ABookAWeek club? Submit below! Every Sunday I give you a new book to read.