How To Build A Personal Brand: Task Templates


So, you want to learn how to build a personal brand?

Great. Let me save you a ton of time, share with you everything I've learned, give you the good stuff, and tell you what to avoid so you don't waste your time.

I've decided to create a whole course around this topic, filled with in-depth videos, worksheets, templates, and all the hacks I figured out on my own along the way. If you took my Quora course, this is going to be 10x better than that.

Want to early access? Sign up now. I'm going to give all early subscribers a big discount once the course goes live.

But! The course probably won't be ready until August, so in the meantime I'd like to start getting you prepared. That way, you can have all the puzzle pieces in place, and you can make the most of the course when it goes live. I want to get you in the trenches as quickly as possible. Theory without execution is worthless.

The first thing I've done is put together Task Templates. But since Task Templates sounds super boring, and nobody likes doing "tasks," I like to call them Quest Logs. If you haven't already gathered (from my hundreds of Quora posts), I attribute much of my Personal Branding success to my years playing World of Warcraft. When I was 17 years old, I had one of the most popular World of Warcraft strategy blogs on the Internet, with over 10,000 daily readers—which, especially at the time (but even today) is far more than most professional columnists for major publications. That was the beginning of what I now realize is a complete and total fascination for how people can position themselves as thought leaders and build an audience. 

If you're interested in more of the story, you can sign up to be notified when the book comes out. I'm working with a professional publisher, and am so excited to finally release the story. 

Anyways, back in World of Warcraft players had what was called a "Quest Log." This is where all your quests were stored—and of course, quests led to rewards, epic items, etc. I have taken that same "gaming mindset" and applied it to every aspect of my life, and it has always helped me set clear goals, figure out what I need to do to achieve them, and then actually reach the end and reap the rewards.

This is the first piece of the puzzle I'd like to share with you.

Below, you can download the same templates I use for myself when it comes to setting daily, weekly, and monthly objectives. 

The daily quests are all the little things you need to get done on a daily basis in order to be consistent: Post content on your blog, repost it on Facebook, retweet other people's content on Twitter, post on Instagram, etc. The intention of this list is to make sure you don't forget anything, and will help you stay accountable with yourself.

The weekly quest list is to keep track of the medium sized content bites you only plan on releasing on a weekly basis—the slightly larger items that still need to get taken care of. Having a weekly list is a great place to reinforce check-ins and reviews for yourself, so that you are always staying on top of what needs to get done.

The monthly quest list is where you set your larger goals. What do you want to get done this month? Not something little—something big. Only pick 1-3 big items at a time, and make sure that your daily and weekly quests ladder up to your monthly quests. That's how you actually move the needle and make progress to where you want to be.

As always, if you have any questions, you're more than welcome to shoot me an e-mail: But this is where I suggest you start. If nothing else, look at everything on your plate right now and write it out. You'll either realize you are drastically over or under what you are capable of doing. You need to find that sweet spot where you are pushing yourself just enough to keep growing, but not so much that you get overwhelmed and quit.

Next week, I'm going to dive a bit deeper into the content stuff, and how you can start organizing what content you share with your audience.

(P.S. - I have the file saved as a .zip folder, with PDF, Pages, and Word versions of the file. Be sure to download and save to your desktop!)